Why do people use Share of Voice?

Share of Voice allows science-based enterprises to answer questions about their publication strategy and performance, to monitor similar organizations and to understand the reception of their research across a broad range of demographics.

• Case 1: Estimating the scale of a Therapeutic Area and understanding the volume of engagement and activity associated with that research: what does ‘normal’ look like, and what can you expect for future impact? How many researchers are involved in this field, and how many publications are being published per year?
  Example: Client B uses the Overview page of their Share of Voice dashboard to set expectations for engagement within their divisions, whose Therapeutic Areas show very different impact profiles.

• Case 2: Benchmark your publications against competitors’ publications using a set of indicators mapped onto your KPIs
  Example: Client W uses a Share of Voice dashboard to benchmark their divisions against similar competing organizations using the proportion of researches being cited by Clinical Guidelines as their leading metric.

• Case 3: KOL and Organization Analysis Identification and analysis of leading KOLs and organizations associated with your selected TA. Compare their Altmetrics and citation impact, seniority and ranking

• Case 4: Understanding who is engaging with your research on social media, what they are saying, and the nature of the audience for their messaging. Analyze your competitors’ publications, see how trends have changed over time, identify strengths, weaknesses and opportunities for your publication and communication teams.
  Example: Client D is interested in research within emerging research areas, and wants to identify what research is causing conversations amongst leading researchers and how sentiment towards those publications has changed over time.

• Case 5: Supporting journal selection and the development of publication strategy. Our dashboards have specific visualisations to support the analysis of journal impact, which organizations are using which journals, and the extent to which they’re achieving impact.
  Example: Client R is developing a publication strategy, and needs to be able to report on the impact of clinically focussed versus cutting edge science, which journals are delivering the impact they need, and whether their Open Access strategy is working for them.