Many companies track their ‘scientific share of voice’, a metric that compares the volume of research literature for their products in comparison to competitors. This metric misses a key constituency; health care providers (HCPs) who are influential on social media but rarely publish.
Altmetric and Dimensions have teamed up to create a unique ‘social share of voice’ dashboard and KPI suite that makes it easy for clients to track:
Penetration with key demographics
This unique offering helps clients to fine-tune their competitive strategy, adapt to a rapidly changing marketing landscape and identify HCPs with a strong ‘social footprint’.