The Share of Voice report is a customizable report that helps companies understand the impact of their journal publications in a Research or Therapeutic area.
Clients can define one or more Therapeutic or Research Areas for inclusion in the report, and work with our subject matter experts to ensure that precisely the right publications are being analysed. This is typically an interactive process, and can be refined periodically throughout the contract: changes, once agreed, are normally live within 24 hours. We can further shape this list by inclusion and exclusion lists. Data is refreshed according to contract, but this is usually overnight, in preparation for the working day.
Publications are retrieved from Dimensions and Altmetric, in part of an automatic process, and can be filtered according to the funding or co-authoring organizations held on the Dimensions databases.
Typically, the results are categorized by, for example, similar molecules, technologies, disease areas, modes of action - however the exact comparison is entirely driven by your needs.
In addition to publications, the Share of Voice report additionally incorporates global clinical trials to understand not only the published research on a drug, but also the extent of active testing of a drug in comparison to competitors.
Altmetric and Share of Voice
Scientific share of voice cannot directly measure patient or health care provider engagement with research: however, combining Dimensions publication records with Altmetric data provides you with unique insights into your impact.
Whereas the classic Share of Voice analysis only compares the number of publications, Dimensions and Altmetric data can support you to understand the relative impact of your research, as expressed through citations from journal articles, mentions on social media networks, coverage on news and blog sites, and through citations from other sources, such as Clinical Decision Guidelines, Policy documents, Wikipedia and Patents.
Each of these attention sources has its own characteristics and associated data. For example, many sources are associated with a country, and social media platforms can provide information on engagement, such as reposting activity. Furthermore, we can often analyse the content of these posts, and report to you the sentiment of the post - are the posters recommending a piece of research to their network or not? And if so, are they coming from a clinical background?
Bringing all this data together enables you to have the fullest possible picture of your research’s performance across the digital landscape, to understand who is saying what about your research, and that of your competitors, and which journals are working best for you.